• BUSINESS/MARKETING

    Level 2

     

    Course Syllabus

    Mr. Luhrs                                                                                           Contact Info: luhrsj@dvsd.org

    Room B1                                                                                             570-409-2016 - Voicemail #2016

    Periods 4, 5, 6                                                                             Class is worth 3 credits

    Course Description

    This course is a continuation of Marketing and Business Education 1. Students continue to learn a higher-level aspect of business management, banking and finance, marketing, sales, entrepreneurship, human resource management and advertising.  Students will also be responsible for management of the school store. The skills that will be learned in the course will prepare students for a management position and the opportunity to own their own business. Involvement in the program is a way to gain the knowledge to work in marketing and business-related jobs and learn from experienced professionals and mentors. Enrollment in the Marketing and Business Education Program prepares students for real life experiences they can take with them when they move on the post-secondary education. Concurrent enrollment in college courses and certifications are available and encouraged in this program. Due to the competency-based nature of this course, students that move at an accelerated pace will be able to complete advanced tasks on a case by case basis. Seniors will take the NOCTI Assessment. State required physical education hours will be completed within this course.  POS- 52.1801 Sales, Distribution and Marketing Operations, General

    Course Responsibilities

    Students will be given a task packet and lessons to achieve the tasks.  It will be required that students have a binder to keep all work in and the binder will be graded periodically.  Students will work on the lessons and turn them in when completed by the due date. When turning in the assignments you need to attach your assignment to the lesson . All assignments must be completed accurately with a B or above grade before moving onto to the next task.   Students will be responsible to complete all tasks/work for the class as listed in the task packet.  All students will complete projects/homework/class work and tests assigned for each task.  Every student will work at a different pace, therefore, grading will be done for each student as they complete the lessons. 

     If a student is absent it is their responsibility to meet with the teacher to find out what work was missed and when the work is due.  Failure to complete all assigned work can result in failure of the class.  If a student feels they need extra help with the class please make arrangements with the teacher to stay after school for additional help.  Parents can contact me at any time if there are any questions regarding the student’s progress or grade in the class.  Students must follow the Acceptable Use Policy of the School District when using computers. Students shall abide by the rules in the DVHS Policy Handbook for both the class and when working in the school store.  If a student violates any rule or is caught stealing in the store they will be sent to administration immediately.  The administration reserves the right to review each case individually and decide on the consequences for the incident.

     

     

     

     

    College Credit Availability

    Students enrolled in Business/Marketing Level 2 are eligible to obtain college credits from Luzerne County Community College. These college credits are transferrable to any 4-year college/university.  The course available is:  Advertising (3 college credits) To be eligible for the college credits students must maintain a B or better average each course respectively until the end of Level 2.  Students will be required to pay a fee for each course for if college credit is desired.  The fee will be determined in September.  Applications will be available and due in Sept.

     

    Topics to be Covered

     

                Product development

         Branding

         Price

      Pricing Product

      Place

      Purchasing and Inventory

      Promotion

      Advertising

      Visual Merchandising

      Personal Selling

    Use and apply Microsoft Office Applications effectively – Word, Excel, Power Point,  

            Access, Publisher

    Building the Marketing Plan

    Performing Advertising Activities

    Using and applying Accounting Principles

    Creating documents for school/community

    Creating documents for school/community

    Operating the school store

     

     

    Grading of the Class

     

    Class Participation – 10%

    Classwork / Projects (Individual/Group) 50%

    Tests – 20%

    Operating of the School Store – 20%

     

    Course Description

    This course is a continuation of Marketing and Business Education 1. Students continue to learn a higher-level aspect of business management, banking and finance, marketing, sales, entrepreneurship, human resource management and advertising.  Students will also be responsible for management of the school store. The skills that will be learned in the course will prepare students for a management position and the opportunity to own their own business. Involvement in the program is a way to gain the knowledge to work in marketing and business-related jobs and learn from experienced professionals and mentors. Enrollment in the Marketing and Business Education Program prepares students for real life experiences they can take with them when they move on the post-secondary education. Concurrent enrollment in college courses and certifications are available and encouraged in this program. Due to the competency-based nature of this course, students that move at an accelerated pace will be able to complete advanced tasks on a case by case basis. Seniors will take the NOCTI Assessment. State required physical education hours will be completed within this course.  POS- 52.1801 Sales, Distribution and Marketing Operations, General

    Course Responsibilities

    Students will be given a task packet and lessons to achieve the tasks.  It will be required that students have a binder to keep all work in and the binder will be graded periodically.  Students will work on the lessons and turn them in when completed by the due date. When turning in the assignments you need to attach your assignment to the lesson . All assignments must be completed accurately with a B or above grade before moving onto to the next task.   Students will be responsible to complete all tasks/work for the class as listed in the task packet.  All students will complete projects/homework/class work and tests assigned for each task.  Every student will work at a different pace, therefore, grading will be done for each student as they complete the lessons. 

     If a student is absent it is their responsibility to meet with the teacher to find out what work was missed and when the work is due.  Failure to complete all assigned work can result in failure of the class.  If a student feels they need extra help with the class please make arrangements with the teacher to stay after school for additional help.  Parents can contact me at any time if there are any questions regarding the student’s progress or grade in the class.  Students must follow the Acceptable Use Policy of the School District when using computers. Students shall abide by the rules in the DVHS Policy Handbook for both the class and when working in the school store.  If a student violates any rule or is caught stealing in the store they will be sent to administration immediately.  The administration reserves the right to review each case individually and decide on the consequences for the incident.

     

     

     

     

    College Credit Availability

    Students enrolled in Business/Marketing Level 2 are eligible to obtain college credits from Luzerne County Community College. These college credits are transferrable to any 4-year college/university.  The course available is:  Advertising (3 college credits) To be eligible for the college credits students must maintain a B or better average each course respectively until the end of Level 2.  Students will be required to pay a fee for each course for if college credit is desired.  The fee will be determined in September.  Applications will be available and due in Sept.

     

    Topics to be Covered

     

      Product development

      Branding

       Price

      Pricing Product

      Place

      Purchasing and Inventory

      Promotion

      Advertising

      Visual Merchandising

      Personal Selling

    Use and apply Microsoft Office Applications effectively – Word, Excel, Power Point,  

            Access, Publisher

    Building the Marketing Plan

    Performing Advertising Activities

    Using and applying Accounting Principles

    Creating documents for school/community

    Creating documents for school/community

    Operating the school store

     

     

    Grading of the Class

     

    Class Participation – 10%

    Classwork / Projects (Individual/Group) 50%

    Tests – 20%

    Operating of the School Store – 20%