• BUSINESS/MARKETING

    Level I

     

    Course Syllabus

    Mr. Luhrs                                                                                                Contact Info: luhrsj@dvsd.org

    Room B1                                                                                            570-409-2016 - Voicemail #2016

    Periods 1, 2, 3                                                                       Class is worth 3 credits

     

     

    Course Description

    This course prepares students for a career in various aspects of business management, accounting, banking & finance, marketing & sales, entrepreneurship, human resource management, and customer service. Students will also be responsible for the management of the school store. The goal of this course is to create a well-rounded business student who intends to pursue a bachelor’s degree in business or marketing. Concurrent enrollment in college courses and certifications are available and encouraged in this program. Students in this course will work as both a member of a team and independently. Due to the competency based nature of this course, students that move at an accelerated pace will be able to complete advanced tasks on a case by case basis. State required physical education hours will be completed within this course. POS- 52.1801 Sales, Distribution and Marketing Operations, General 

    Course Responsibilities/Rules

    Students will be given a task packet and lessons to achieve the tasks.  It will be required that students have a binder to keep all work in and the binder will be graded periodically.  Students will work on the lessons and turn them in when completed by the due date. When turning in the assignments you need to attach your assignment sheet to the lesson. All assignments must be completed accurately with a B or above grade before moving onto to the next task.   Students will be responsible to complete all tasks/work for the class as listed in the task packet.  All students will complete projects/homework/class work and tests assigned for each task.  Every student will work at a different pace, therefore, grading will be done for each student as they complete the lessons. Students shall abide by the rules in the DVHS Policy Handbook for both the class and when working in the school store.  If a student violates any rule or is caught stealing in the store they will be sent to administration immediately.  The administration reserves the right to review each case individually and decide on the consequences for the incident.

     

     

    College Credit Availability

    Students enrolled in Business/Marketing Level 2 are eligible to obtain college credits from Luzerne County Community College. These college credits are transferrable to any 4-year college/university.  The course available is:  Customer Service (3 college credits) To be eligible for the college credits students must maintain a B or better average each course respectively until the end of Level 1.  Students will be required to pay a fee for each course for if college credit is desired.  The fee will be determined in September.  Applications will be available and due in Sept.

         Topics to be Covered

    Customer Service

    OSHA 10

    Safety

    Operating the school store

    Introduction to Marketing

    Marketing Plan

    Business Basics

    Ethics and Social Responsibility

    Economic Principles

    Economic Activity

    Global Trade

    Marketing Research

    Targeting a Market

    Understanding the Customer

    Basic Accounting Principles

    Use and apply Microsoft Office Applications effectively – Word, Excel, Power Point, Access, Publisher

    Building the Marketing Plan

    Performing Advertising Activities

    Using and applying Accounting Principles

    Creating documents for school/community

     

    Grading of the Class -  (For each Marking Period)

                                               

        Class Participation – 10%

        Classwork/Projects (Individual/Group) – 50%

        Academic:  Tests – 20%

        Operation of School Store– 20%